Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. Discover the essential elements that made certain places branding icons. Wish You Were Here, The Branding of Stockholm and Destinations is a book on place branding from Julian Stubbs, a place marketing strategist. Julian is one of the founders of UP THERE, EVERYWHERE.