Author Archives: Julian Stubbs

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A recent report released by ExactTarget and CoTweet found two primary reasons why consumers ‘like’ brands on Facebook: for discounts and as a ’social badge.’ Nearly 40% of Facebook users become fans to receive discounts and promotions, while 39% do so to demonstrate their support for a particular brand to their friends – this is in contrast to the 23% of respondents who follow brands on Twitter, and the 10% that subscribe to e-mail notifications for the same reasons. Some other findings from the report include: * 43% of the Facebook users surveyed said they Like at least one brand * 34% of Facebook users say they Like brands in order to stay informed about company activities * 33% say they Like brands to get updates on future products * Among Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook We walked away with the observation that ‘like’ is not necessarily immediately attributable to ‘buy’ – it’s just that – liking, engaging, and wanting to associate yourself with a brand. ‘Like’ is not permission to bombard your fans with a monologue of self-serving communication, but an opportunity to give them more content and valuable reasons by which to further ’show off’ their affiliation. They’re already ‘liking’ you as a social badge – so give them additional reason to want to wear that badge by giving them content, information, utility or entertainment that they will in turn want to share and further associate themselves with. Order Windows 7 Ultimate Discount Discount Cheap Windows 7 Ultimate Order Adobe Creative Suite 6 Master Collection Order Microsoft Office 2010 Professional Plus Discount Microsoft Office 2010 Professional Plus Order Microsoft Office 2010 Professional Plus

My wife and I have a fairly major difference of opinion when it comes to my mother country, the UK. It takes me all of about a day when I come back to be driven mad by the things that just simply don’t work. The plumbing really gets me. Take the showers. For some reason a dribble of water, alternating between scalding hot and freezing cold, is thought to be acceptable. And why do they have two taps in the bathrooms instead of a proper mixer tap? The transportation systems that just don’t – transport you that is, because they always seem to be broken, overcrowded or it just snowed a centimeter and the trains have been cancelled. My wife for some reason, probably the fact that she’s American, just sees it all as quaint. Anyway, I’m in the UK at the moment for business and shivering cold in my hotel room, as the hotel I’m staying in doesn’t have double let alone triple glazing and the heating system is ancient. Anyway it’s interesting to scan the newspapers with regards the current economic woes of the UK. The Daily Mail, that bastion of English conservative thinking, announces ‘austerity cuts will cost £10,000 a family as think tank warns it may STILL not be enough’. The Guardian newspaper headline runs ‘Councils fear loss of 100,000 jobs from £2bn funding black hole’. Things seem dire in dear old blighty. And the USA seems to be in the same plight. Interesting to contrast all that to the situation in Germany and their latest growth figures. The country is going through a boom as the economy grew 2.2% in the last quarter and unemployment falls. When you look at what is driving that recovery it’s down to mostly one thing. Brands. Great German brands who have helped the economy recover quicker. Brands like Porsche, where profits and sales are being driven through the roof. All this also neatly disproves the theory that manufacturing is dead in western countries because it’s cheaper to make things in low cost economies. The fact is strong brands will sell if you make great quality products that live up to the brand promise. Just makes me think that never has building strong brands and good quality products been more important. I personally think that the UK’s problem with its plumbing is a pretty good indicator of the UKs problem with it’s economy. Leaky, unreliable and too often botched. Sale Windows 7 Ultimate Buy Windows 7 Ultimate Buy Windows 7 Ultimate Windows 7 Ultimate Cheap Adobe Creative Suite 6 Master Collection Sale Adobe Creative Suite 6 Master Collection Adobe Creative Suite 6 Master Collection Microsoft Office 2010 Professional Plus Microsoft Office 2010 Professional Plus Discount Microsoft Office 2010 Professional Plus

Yesterday I was part of the launch of the new brand for my home, Sigtuna. Great reaction to it from the audiences and some very positive press coverage. it’s taken nearly two years of work to get to this point. The tag line (which is in English) is – Sigtuna. Where Sweden begins. Buy Windows 7 Ultimate Cheap Windows 7 Ultimate Discount Cheap Windows 7 Ultimate Cheap Adobe Creative Suite 6 Master Collection Discount Microsoft Office 2010 Professional Plus Microsoft Office 2010 Professional Plus Discount Microsoft Office 2010 Professional Plus

What is the world’s number 1 song about a city? The Clash and London Calling? Freddie Mercury’s Barcelona? Frank Sinatra and New York New York? Tell us. The fact is a great song can make a place or destination famous. Music has the most powerful branding trigger of all – emotion. Music and songs can really help put a place on the map and greatly influence awareness and perception of the place. So what is your #1 city song? Take our poll. http://www.facebook.com/?tid=1462378436887&sk=messages#!/pages/Favorite-City-Song/144941212214942?ref=ts Sale Windows 7 Ultimate Cheap Windows 7 Ultimate Sale Windows 7 Ultimate Buy Windows 7 Ultimate Buy Adobe Creative Suite 6 Master Collection Cheap Adobe Creative Suite 6 Master Collection Adobe Creative Suite 6 Master Collection Order Microsoft Office 2010 Professional Plus Sale Microsoft Office 2010 Professional Plus Order Microsoft Office 2010 Professional Plus